Mango
Data-Driven Marketing Analytics for Smarter Campaign Performance
Industry: Retail & eCommerce
Mango is a globally operating fashion company headquartered in Barcelona.
With over 2,850 physical stores and a strong online presence, Mango operates in more than 115 markets worldwide.
The company adapts flexibly to each market through a powerful network of international partners and sales channels. Its focus is on delivering seamless customer experiences – both online and offline – powered by data-driven processes.
Status quo
Mango aimed to connect customer data from all business units – online store, physical stores, marketing, and quality – into one unified system.
Previously, isolated systems prevented a comprehensive view of the customer journey, campaign performance, and overall business processes
The challenge
The challenge was to merge fragmented data sources and enable precise ROI calculations for each campaign.
Additionally, Mango needed a dynamic targeting system based on segmentation rules and business criteria. At the same time, the growing volume of billions of data points required a highly scalable data infrastructure.
The solution
CONVOTIS implemented an integrated data platform that consolidates customer data from multiple sources.
Responses from two separate mailing providers were unified into a single, comprehensive customer profile. This enabled accurate ROI calculation for each marketing campaign.
On top of that, a dynamic targeting engine was developed, selecting target groups automatically based on business rules. The data mart architecture, hosted on AWS, processes billions of data points – fully scalable and cloud-native.
The result
Today, Mango runs its marketing and business processes fully data-driven, dynamic, and highly precise.
Connecting all customer data not only improves campaign steering but also delivers deeper insights into the customer journey across all channels. The data-driven model increases ROI and improves efficiency in marketing and sales processes.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Customer data integration from online store, retail, marketing, and quality
- Centralized customer profile consolidating data from multiple mailing providers
- Precise ROI calculation per marketing campaign
- Dynamic target group segmentation based on business rules
- Scalable data processing for billions of records
- Cloud-based data mart architecture on AWS
By integrating all customer data, Mango optimizes campaigns in real time. Accurate ROI analysis, dynamic targeting, and scalable data processing take marketing and sales to a whole new level of efficiency.
Your IT Transformation starts here.
Let’s talk about your goals.
You’ve seen our success stories – now let’s plan your IT transformation together. Whether you are at the beginning of your digital journey or ready for the next step, our experts are here to support you.