ManoMano
Traffic Optimization through Automated Campaign Management
Industry: Retail & eCommerce
ManoMano is Europe’s leading online marketplace for DIY and gardening, offering over 400,000 products.
With strong growth and a presence in multiple European markets, the company operates an international B2C and B2B platform based in France. To keep pace with demand, ManoMano focuses on scalable digital infrastructure – especially in marketing automation, real-time processing and platform performance optimization.
Status quo
ManoMano aimed to automate its marketing campaign lifecycle to increase traffic in five B2C markets and in B2B operations in France.
Previously, campaign management was handled manually, leading to high operational effort, poor scalability and delays in coordinating sellers and end users. The company lacked a flexible, event-driven architecture capable of real-time interaction between different platform stakeholders.
The challenge
The main challenge was the technical and organizational complexity of integrating campaign processes across systems and user types.
Data had to be processed and exchanged in real time, at scale, and without compromising platform performance. The solution needed to support simultaneous interaction between product suppliers and consumers, while remaining stable under load and extensible for future use cases in campaign operations.
The solution
CONVOTIS developed a tailored solution for ManoMano to automate its campaign management using an event-driven architecture based on Kafka.
he platform was optimized with key parameters such as batch.size, acks, partition.fetch, and poll.interval to ensure low latency and high throughput. Real-time data exchange and reliable processing enabled faster platform communication. Configurations were adapted for both vendor and consumer roles – creating a scalable, high-performance system.
The result
The system automated campaign workflows and significantly improved performance in data handling and platform responsiveness.
CONVOTIS’ architecture allows ManoMano to process campaign data faster and more reliably, resulting in increased user traffic and improved platform efficiency. The solution supports current business needs and is being further developed for new use cases – ensuring long-term value in campaign operations.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Event-driven architecture using Kafka
- Real-time campaign automation
- Parameter optimization for latency and performance
- Role-based configuration for vendors and consumers
- Extensible for future campaigns and markets
CONVOTIS automated campaign management for ManoMano, improving traffic control, data exchange and system stability. The platform runs faster and scales better – directly boosting marketing performance. The architecture lays the groundwork for future expansion and advanced campaign use cases.
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