{"id":44916,"date":"2025-08-15T01:29:35","date_gmt":"2025-08-14T23:29:35","guid":{"rendered":"https:\/\/stage2.convotis.com\/es\/?p=44916"},"modified":"2025-11-28T09:51:41","modified_gmt":"2025-11-28T08:51:41","slug":"world2meet","status":"publish","type":"post","link":"https:\/\/www.convotis.com\/es\/news\/world2meet\/","title":{"rendered":"World2meet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44916\" class=\"elementor elementor-44916\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a133b7 e-flex e-con-boxed e-con e-parent\" data-id=\"68a133b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e72cbd2 e-flex e-con-boxed e-con e-child\" data-id=\"2e72cbd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551d0ba9 elementor-widget elementor-widget-heading\" data-id=\"551d0ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>World2meet<\/strong><br>Plataforma con visi\u00f3n 360\u00b0 del cliente<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f988538 e-con-full e-flex e-con e-child\" data-id=\"7f988538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d44593 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23d44593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d006e07 e-con-full e-flex e-con e-child\" data-id=\"5d006e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396b3cb4 elementor-widget elementor-widget-image\" data-id=\"396b3cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"173\" src=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/World2meet-300x173.png\" class=\"attachment-medium size-medium wp-image-32441\" alt=\"\" srcset=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/World2meet-300x173.png 300w, https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/World2meet.png 520w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450f848d elementor-widget elementor-widget-text-editor\" data-id=\"450f848d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sector: <\/strong>Hosteler\u00eda y turismo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9c39d9 e-con-full e-flex e-con e-child\" data-id=\"7d9c39d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49bea17b elementor-widget elementor-widget-heading\" data-id=\"49bea17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">World2meet (W2M), la divisi\u00f3n de viajes del Grupo Iberostar, gestiona una de las principales plataformas tur\u00edsticas de Europa. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee435b elementor-widget elementor-widget-text-editor\" data-id=\"29ee435b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b><span data-olk-copy-source=\"MessageBody\">W2M<\/span><\/b>\u00a0ha dado un salto estrat\u00e9gico hacia la <b>innovaci\u00f3n customer-centric<\/b>, una iniciativa la del SCV (Single Customer View) que es clave dentro del grupo formando parte de los pilares estrat\u00e9gicos. Esta transformaci\u00f3n ha marcado un antes y un despu\u00e9s en su manera de entender y conectar con el cliente, consolidando una ventaja competitiva en el sector tur\u00edstico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3420c045 e-flex e-con-boxed e-con e-parent\" data-id=\"3420c045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2435f62b e-con-full e-flex e-con e-child\" data-id=\"2435f62b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6dd14a2c e-con-full e-flex e-con e-child\" data-id=\"6dd14a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792cc202 e-con-full e-flex e-con e-child\" data-id=\"792cc202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5206382 e-con-full e-flex e-con e-child\" data-id=\"5206382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36f3da1d e-con-full e-flex e-con e-child\" data-id=\"36f3da1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e600f26 e-con-full e-flex e-con e-child\" data-id=\"7e600f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d03731 elementor-widget elementor-widget-heading\" data-id=\"61d03731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Situaci\u00f3n actual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-544374cb e-con-full e-flex e-con e-child\" data-id=\"544374cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e51fc7d e-con-full e-flex e-con e-child\" data-id=\"2e51fc7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c86e8a icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26c86e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-eye-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c950e elementor-widget elementor-widget-text-editor\" data-id=\"446c950e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\"><strong>Una oportunidad para consolidar la visi\u00f3n unificada del cliente<\/strong><\/span><\/p><p>W2M cuenta con un ecosistema tecnol\u00f3gico amplio y diverso, resultado de a\u00f1os de crecimiento y expansi\u00f3n a trav\u00e9s de m\u00faltiples sistemas y canales. Esta realidad ofrece la oportunidad de avanzar hacia un <strong>modelo de datos unificado<\/strong> que facilite una comprensi\u00f3n m\u00e1s completa del viajero y potencie la activaci\u00f3n de comunicaciones m\u00e1s relevantes y personalizadas.<\/p><p>La evoluci\u00f3n hacia herramientas de autoservicio y una mayor integraci\u00f3n entre plataformas permitir\u00e1 incrementar la agilidad de los equipos de marketing y ventas, as\u00ed como fortalecer la <strong>toma de decisiones<\/strong> basada en datos y mejorar la eficiencia del negocio.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9459fa e-con-full e-flex e-con e-child\" data-id=\"7c9459fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beace4b e-con-full e-flex e-con e-child\" data-id=\"beace4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-573d0045 e-con-full e-flex e-con e-child\" data-id=\"573d0045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116a8d19 elementor-widget elementor-widget-heading\" data-id=\"116a8d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El reto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d3b2822 e-con-full e-flex e-con e-child\" data-id=\"3d3b2822\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59452964 e-con-full e-flex e-con e-child\" data-id=\"59452964\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680ad487 icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"680ad487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flag-banner-fold-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410f9c3b elementor-widget elementor-widget-text-editor\" data-id=\"410f9c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-olk-copy-source=\"MessageBody\">Apostar por una customer experience basada en el explotaci\u00f3n del dato 360 del cliente.\u00a0\u00a0<\/span><\/strong><\/p><p>En un ecosistema complejo que abarca aerol\u00edneas, turoperadores, bancos de camas y canales directos, uno de los principales desaf\u00edos de W2M era construir una\u00a0<b>visi\u00f3n unificada del cliente<\/b>\u00a0capaz de alimentar experiencias omnicanal. A esto se sumaba la necesidad de evolucionar su arquitectura de\u00a0<b>gesti\u00f3n de datos de clientes<\/b>\u00a0para responder con agilidad y precisi\u00f3n a las expectativas de sus clientes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18b6e234 e-con-full e-flex e-con e-child\" data-id=\"18b6e234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63acd5b8 e-con-full e-flex e-con e-child\" data-id=\"63acd5b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71dc6237 e-con-full e-flex e-con e-child\" data-id=\"71dc6237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-102ef79e elementor-widget elementor-widget-heading\" data-id=\"102ef79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79678310 e-con-full e-flex e-con e-child\" data-id=\"79678310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b1aea0 e-con-full e-flex e-con e-child\" data-id=\"52b1aea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ccf273 icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"55ccf273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-lightbulb-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32168896 elementor-widget elementor-widget-text-editor\" data-id=\"32168896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-olk-copy-source=\"MessageBody\">Arquitectura 360 y activaci\u00f3n omnicanal en tiempo real.\u00a0<\/span><\/strong><\/p><p data-start=\"2094\" data-end=\"2620\">CONVOTIS ha acompa\u00f1ado a W2M en la planificaci\u00f3n e implantaci\u00f3n de un nuevo modelo de datos y una arquitectura 360 orientada a eventos, clave para transformar su estrategia de customer experience. <span data-olk-copy-source=\"MessageBody\">Entre los hitos del proyecto destacan:\u00a0<\/span><\/p><ul><li>Implantaci\u00f3n de un <strong>Single Customer View\u00a0<\/strong>que consolida todos los datos relevantes del cliente.\u00a0<\/li><li>Evoluci\u00f3n del dato maestro a una<strong> arquitectura de datos mejorada<\/strong>, que permite mayor eficiencia en los procesos asociados a la visi\u00f3n \u00fanica de cliente\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/li><li>Despliegue de una <strong>Customer Data Platform (CDP)<\/strong>\u00a0para\u00a0segmentaci\u00f3n inteligente\u00a0y\u00a0activaci\u00f3n de datos omnicanal.\u00a0<\/li><li>Introducci\u00f3n de<strong> pr\u00e1cticas avanzadas de gobierno del dato<\/strong>, garantizando calidad, integridad y cumplimiento.\u00a0<\/li><li>Integraci\u00f3n de tecnolog\u00edas l\u00edderes como<strong> Treasure Data\u00a0y\u00a0Bloomreach,<\/strong> para potenciar el\u00a0journey orchestration\u00a0y habilitar experiencias\u00a0phygital\u00a0de alto impacto.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d032bd e-con-full e-flex e-con e-child\" data-id=\"18d032bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a8bd294 e-con-full e-flex e-con e-child\" data-id=\"4a8bd294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d83da33 e-con-full e-flex e-con e-child\" data-id=\"1d83da33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c37f7f elementor-widget elementor-widget-heading\" data-id=\"2c37f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5211242f e-con-full e-flex e-con e-child\" data-id=\"5211242f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd924ff e-con-full e-flex e-con e-child\" data-id=\"5dd924ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490026ac icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"490026ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24548db6 elementor-widget elementor-widget-text-editor\" data-id=\"24548db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><span data-olk-copy-source=\"MessageBody\">Customer experience potenciada por datos y tecnolog\u00eda.\u00a0<\/span><\/strong><\/p><p><span data-olk-copy-source=\"MessageBody\">Gracias a este enfoque, W2M ha transformado su relaci\u00f3n con el cliente, reforzando su liderazgo en el sector tur\u00edstico:\u00a0<\/span><\/p><ul><li>Orquestaci\u00f3n de <strong>customer journeys hiperpersonalizados\u00a0<\/strong>en canales f\u00edsicos y digitales.\u00a0<\/li><li>Activaci\u00f3n de campa\u00f1as m\u00e1s efectivas, con insights accionables y <strong>time-to-market\u00a0<\/strong>reducido.\u00a0<\/li><li>Empoderamiento de los equipos con herramientas de <strong>autoservicio basadas en datos fiables<\/strong> y unificados.\u00a0<\/li><li>Aceleraci\u00f3n de la toma de decisiones con una infraestructura preparada para el futuro.\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48124029 e-con-full e-flex e-con e-child\" data-id=\"48124029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2ebffb64 e-con-full e-flex e-con e-child\" data-id=\"2ebffb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f37e4f8 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5f37e4f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15eeb9a4 section e-flex e-con-boxed e-con e-parent\" data-id=\"15eeb9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41f1add e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"41f1add\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e44a519 e-con-full e-flex e-con e-child\" data-id=\"3e44a519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406b7b70 elementor-widget elementor-widget-heading\" data-id=\"406b7b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>T\u00e9cnico<\/strong><br>\nAspectos destacados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c41cd0d elementor-widget elementor-widget-text-editor\" data-id=\"6c41cd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Incluso los proyectos complejos pueden resumirse en t\u00e9rminos t\u00e9cnicos claros. Las cifras clave y los rasgos distintivos ofrecen una visi\u00f3n de la aplicaci\u00f3n concreta: mensurable, tangible y transparente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd53fd e-con-full e-flex e-con e-child\" data-id=\"3fd53fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee603e4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee603e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Visi\u00f3n \u00fanica del cliente mediante una arquitectura basada en eventos<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integraci\u00f3n hub-and-spoke con Azure y Snowflake<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Modernizaci\u00f3n de MDM con Databricks, Kafka, Spring Boot<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integraci\u00f3n de Treasure Data, Didomi, Dynamics, Actitivi<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Plataforma de autoservicio para segmentaci\u00f3n y campa\u00f1as<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Marco de gobernanza de datos para un uso coherente<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfed4e8 e-flex e-con-boxed e-con e-parent\" data-id=\"cfed4e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c610fc e-flex e-con-boxed e-con e-child\" data-id=\"2c610fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e88cf7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5e88cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;51&quot;}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d168a elementor-widget elementor-widget-text-editor\" data-id=\"23d168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La nueva plataforma Customer 360\u00b0 View permite experiencias personalizadas y una comunicaci\u00f3n omnicanal coherente, impulsada por una base de datos centralizada, funciones de autoservicio y un aumento cuantificable de las tasas de conversi\u00f3n.<\/p><p> <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cd9490a section e-flex e-con-boxed e-con e-parent\" data-id=\"1cd9490a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-658cebf e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"658cebf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-24291d4 e-con-full e-flex e-con e-child\" data-id=\"24291d4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-29ae48d elementor-widget elementor-widget-heading\" data-id=\"29ae48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Tu transformaci\u00f3n inform\u00e1tica empieza aqu\u00ed.<\/strong><br>\nHablemos de tus objetivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cf0b0c elementor-widget elementor-widget-text-editor\" data-id=\"6cf0b0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ya has visto nuestras historias de \u00e9xito: ahora vamos a planificar juntos tu transformaci\u00f3n inform\u00e1tica. Tanto si te encuentras al principio de tu viaje digital como si est\u00e1s preparado para dar el siguiente paso, nuestros expertos est\u00e1n aqu\u00ed para ayudarte.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f86d83 elementor-widget elementor-widget-convotis-bootstrap-button\" data-id=\"5f86d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"convotis-bootstrap-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/www.convotis.com\/es\/contacto\/\" target=\"_blank\" class=\"btn btn-primary\">Planificar los pr\u00f3ximos pasos<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87e5db e-con-full e-flex e-con e-child\" data-id=\"e87e5db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2b2af elementor-widget elementor-widget-convotis-image-box\" data-id=\"cb2b2af\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;_animation&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:&quot;0&quot;,&quot;end&quot;:&quot;50&quot;}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;1&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"convotis-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-box border-bottom-left\" style=\"max-width: auto;\">\r\n            <div class=\"image-wrapper has-img-bg\" data-background-url=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/2025\/05\/Get-in-Touch-with-CONVOTIS.png\">\r\n                            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>CONVOTIS implant\u00f3 para World2Meet una plataforma escalable Customer 360\u00b0 View, que combina un modelo de datos central, capacidades de autoservicio y activaci\u00f3n omnicanal para impulsar la personalizaci\u00f3n y mejoras cuantificables de la conversi\u00f3n.<\/p>\n","protected":false},"author":14,"featured_media":48055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[986,988],"tags":[],"class_list":["post-44916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories-es","category-datascience-ai-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet<\/title>\n<meta name=\"description\" content=\"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.convotis.com\/es\/news\/world2meet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet\" \/>\n<meta property=\"og:description\" content=\"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.convotis.com\/es\/news\/world2meet\/\" \/>\n<meta property=\"og:site_name\" content=\"CONVOTIS Iberia\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T23:29:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-28T08:51:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marketingiberia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marketingiberia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/\"},\"author\":{\"name\":\"marketingiberia\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#\\\/schema\\\/person\\\/69230bfe68dba77f10a2e37f1229feba\"},\"headline\":\"World2meet\",\"datePublished\":\"2025-08-14T23:29:35+00:00\",\"dateModified\":\"2025-11-28T08:51:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/\"},\"wordCount\":719,\"publisher\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/W2M-scaled.jpg\",\"articleSection\":[\"Customer Stories\",\"Data Science &amp; AI\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/\",\"url\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/\",\"name\":\"Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/W2M-scaled.jpg\",\"datePublished\":\"2025-08-14T23:29:35+00:00\",\"dateModified\":\"2025-11-28T08:51:41+00:00\",\"description\":\"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/news\\\/world2meet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/W2M-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/W2M-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/\",\"name\":\"CONVOTIS\",\"description\":\"For Europe&#039;s digital future.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#organization\",\"name\":\"CONVOTIS\",\"url\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/Convotis_blue_cmyk300dpi-scaled.png\",\"contentUrl\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2025\\\/08\\\/Convotis_blue_cmyk300dpi-scaled.png\",\"width\":2560,\"height\":411,\"caption\":\"CONVOTIS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/convotis-gmbh\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.convotis.com\\\/es\\\/#\\\/schema\\\/person\\\/69230bfe68dba77f10a2e37f1229feba\",\"name\":\"marketingiberia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g\",\"caption\":\"marketingiberia\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet","description":"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.convotis.com\/es\/news\/world2meet\/","og_locale":"en_US","og_type":"article","og_title":"Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet","og_description":"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.","og_url":"https:\/\/www.convotis.com\/es\/news\/world2meet\/","og_site_name":"CONVOTIS Iberia","article_published_time":"2025-08-14T23:29:35+00:00","article_modified_time":"2025-11-28T08:51:41+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg","type":"image\/jpeg"}],"author":"marketingiberia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marketingiberia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/#article","isPartOf":{"@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/"},"author":{"name":"marketingiberia","@id":"https:\/\/www.convotis.com\/es\/#\/schema\/person\/69230bfe68dba77f10a2e37f1229feba"},"headline":"World2meet","datePublished":"2025-08-14T23:29:35+00:00","dateModified":"2025-11-28T08:51:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/"},"wordCount":719,"publisher":{"@id":"https:\/\/www.convotis.com\/es\/#organization"},"image":{"@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg","articleSection":["Customer Stories","Data Science &amp; AI"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/","url":"https:\/\/www.convotis.com\/es\/news\/world2meet\/","name":"Soluci\u00f3n de plataforma 360\u00b0 para clientes en World2Meet","isPartOf":{"@id":"https:\/\/www.convotis.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/#primaryimage"},"image":{"@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/#primaryimage"},"thumbnailUrl":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg","datePublished":"2025-08-14T23:29:35+00:00","dateModified":"2025-11-28T08:51:41+00:00","description":"World2Meet utiliza una soluci\u00f3n de datos para personalizar los viajes, alinear a los equipos y obtener una visi\u00f3n unificada de 360\u00b0 de cada cliente en todos los canales.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.convotis.com\/es\/news\/world2meet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.convotis.com\/es\/news\/world2meet\/#primaryimage","url":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg","contentUrl":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/W2M-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/www.convotis.com\/es\/#website","url":"https:\/\/www.convotis.com\/es\/","name":"CONVOTIS","description":"For Europe&#039;s digital future.","publisher":{"@id":"https:\/\/www.convotis.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.convotis.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.convotis.com\/es\/#organization","name":"CONVOTIS","url":"https:\/\/www.convotis.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.convotis.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/Convotis_blue_cmyk300dpi-scaled.png","contentUrl":"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/08\/Convotis_blue_cmyk300dpi-scaled.png","width":2560,"height":411,"caption":"CONVOTIS"},"image":{"@id":"https:\/\/www.convotis.com\/es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/convotis-gmbh\/"]},{"@type":"Person","@id":"https:\/\/www.convotis.com\/es\/#\/schema\/person\/69230bfe68dba77f10a2e37f1229feba","name":"marketingiberia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/063d7d9ac79fda7aa6ee520fac2bf1f79a40beafcd7423fa374c0e07ea524f4f?s=96&d=mm&r=g","caption":"marketingiberia"}}]}},"_links":{"self":[{"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/posts\/44916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/comments?post=44916"}],"version-history":[{"count":27,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/posts\/44916\/revisions"}],"predecessor-version":[{"id":49123,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/posts\/44916\/revisions\/49123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/media\/48055"}],"wp:attachment":[{"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/media?parent=44916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/categories?post=44916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.convotis.com\/es\/wp-json\/wp\/v2\/tags?post=44916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}