{"id":44947,"date":"2025-08-15T01:45:12","date_gmt":"2025-08-14T23:45:12","guid":{"rendered":"https:\/\/stage2.convotis.com\/es\/?p=44947"},"modified":"2025-08-15T01:45:12","modified_gmt":"2025-08-14T23:45:12","slug":"betty-bossi","status":"publish","type":"post","link":"https:\/\/www.convotis.com\/es\/news\/betty-bossi\/","title":{"rendered":"Betty Bossi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44947\" class=\"elementor elementor-44947\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68a133b7 e-flex e-con-boxed e-con e-parent\" data-id=\"68a133b7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2e72cbd2 e-flex e-con-boxed e-con e-child\" data-id=\"2e72cbd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-551d0ba9 elementor-widget elementor-widget-heading\" data-id=\"551d0ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><strong>Betty Bossi<\/strong><br>ERP integrado y plataforma de comercio electr\u00f3nico para servicios de alimentaci\u00f3n omnicanal<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f988538 e-con-full e-flex e-con e-child\" data-id=\"7f988538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-23d44593 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"23d44593\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5d006e07 e-con-full e-flex e-con e-child\" data-id=\"5d006e07\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-396b3cb4 elementor-widget elementor-widget-image\" data-id=\"396b3cb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"173\" src=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/Betty-Bossi-1-300x173.png\" class=\"attachment-medium size-medium wp-image-32645\" alt=\"\" srcset=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/Betty-Bossi-1-300x173.png 300w, https:\/\/www.convotis.com\/es\/wp-content\/uploads\/sites\/3\/2025\/07\/Betty-Bossi-1.png 520w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450f848d elementor-widget elementor-widget-text-editor\" data-id=\"450f848d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Sector: <\/strong>Venta al por menor y comercio electr\u00f3nico<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d9c39d9 e-con-full e-flex e-con e-child\" data-id=\"7d9c39d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-49bea17b elementor-widget elementor-widget-heading\" data-id=\"49bea17b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Betty Bossi es una de las marcas de alimentos y recetas m\u00e1s emblem\u00e1ticas de Suiza.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ee435b elementor-widget elementor-widget-text-editor\" data-id=\"29ee435b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Filial al 100% de Coop desde 2012, la empresa gestiona una gran plataforma de recetas en l\u00ednea, una popular tienda web y publica revistas, libros de cocina y contenidos digitales. Para modernizar sus operaciones, Betty Bossi inici\u00f3 un proyecto digital a gran escala para consolidar el comercio electr\u00f3nico, el ERP y la gesti\u00f3n de contenidos. CONVOTIS fue seleccionada para implantar una plataforma inform\u00e1tica unificada para operaciones escalables y neutras desde el punto de vista de los medios de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3420c045 e-flex e-con-boxed e-con e-parent\" data-id=\"3420c045\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2435f62b e-con-full e-flex e-con e-child\" data-id=\"2435f62b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6dd14a2c e-con-full e-flex e-con e-child\" data-id=\"6dd14a2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-792cc202 e-con-full e-flex e-con e-child\" data-id=\"792cc202\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5206382 e-con-full e-flex e-con e-child\" data-id=\"5206382\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-36f3da1d e-con-full e-flex e-con e-child\" data-id=\"36f3da1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7e600f26 e-con-full e-flex e-con e-child\" data-id=\"7e600f26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61d03731 elementor-widget elementor-widget-heading\" data-id=\"61d03731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Situaci\u00f3n actual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-544374cb e-con-full e-flex e-con e-child\" data-id=\"544374cb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e51fc7d e-con-full e-flex e-con e-child\" data-id=\"2e51fc7d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26c86e8a icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"26c86e8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-eye-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446c950e elementor-widget elementor-widget-text-editor\" data-id=\"446c950e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Anteriormente, el entorno de sistemas de Betty Bossi estaba fragmentado. <\/strong><\/p><p>Plataformas independientes para la tienda web, la log\u00edstica, el CRM y los contenidos requer\u00edan una sincronizaci\u00f3n manual. Los datos de los clientes, las recetas y los activos se gestionaban de forma incoherente en todos los canales. El objetivo era crear una soluci\u00f3n escalable que integrara los procesos, permitiera la automatizaci\u00f3n y ofreciera experiencias coherentes en la aplicaci\u00f3n, la web y la impresi\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7c9459fa e-con-full e-flex e-con e-child\" data-id=\"7c9459fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-beace4b e-con-full e-flex e-con e-child\" data-id=\"beace4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-573d0045 e-con-full e-flex e-con e-child\" data-id=\"573d0045\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-116a8d19 elementor-widget elementor-widget-heading\" data-id=\"116a8d19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El reto<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d3b2822 e-con-full e-flex e-con e-child\" data-id=\"3d3b2822\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-59452964 e-con-full e-flex e-con e-child\" data-id=\"59452964\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-680ad487 icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"680ad487\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-flag-banner-fold-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-410f9c3b elementor-widget elementor-widget-text-editor\" data-id=\"410f9c3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La complejidad del proyecto se deb\u00eda a la necesidad de consolidar las tecnolog\u00edas de ERP, contenidos, gesti\u00f3n de clientes y tienda web en un \u00fanico sistema escalable. <\/strong><\/p><p data-start=\"5670\" data-end=\"6183\">Hab\u00eda que procesar a la perfecci\u00f3n millones de usuarios, activos y registros de recetas. El sistema tambi\u00e9n deb\u00eda permitir la sincronizaci\u00f3n en tiempo real entre plataformas m\u00f3viles y de escritorio. Se necesitaban una arquitectura orientada a servicios y un nuevo motor de b\u00fasqueda para dar soporte a una base de datos de recetas cada vez mayor y permitir interacciones fluidas con los clientes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18b6e234 e-con-full e-flex e-con e-child\" data-id=\"18b6e234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-63acd5b8 e-con-full e-flex e-con e-child\" data-id=\"63acd5b8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-71dc6237 e-con-full e-flex e-con e-child\" data-id=\"71dc6237\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-102ef79e elementor-widget elementor-widget-heading\" data-id=\"102ef79e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">La soluci\u00f3n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79678310 e-con-full e-flex e-con e-child\" data-id=\"79678310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52b1aea0 e-con-full e-flex e-con e-child\" data-id=\"52b1aea0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-55ccf273 icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"55ccf273\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-lightbulb-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32168896 elementor-widget elementor-widget-text-editor\" data-id=\"32168896\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>CONVOTIS desarroll\u00f3 una plataforma integrada utilizando una arquitectura orientada a servicios con una l\u00f3gica empresarial central. <\/strong><\/p><p data-start=\"1946\" data-end=\"2484\">Se implant\u00f3 una soluci\u00f3n ERP personalizada que se integr\u00f3 con SAP, Navision, Zendesk y Emarsys. La plataforma conect\u00f3 la tienda web, la aplicaci\u00f3n m\u00f3vil y los sistemas log\u00edsticos (MsDirect), permitiendo la sincronizaci\u00f3n en tiempo real y la generaci\u00f3n centralizada de informes. La infraestructura de doble ubicaci\u00f3n garantiz\u00f3 alta disponibilidad, capacidad de conmutaci\u00f3n por error y escalabilidad futura para todos los servicios de cara al cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18d032bd e-con-full e-flex e-con e-child\" data-id=\"18d032bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a8bd294 e-con-full e-flex e-con e-child\" data-id=\"4a8bd294\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1d83da33 e-con-full e-flex e-con e-child\" data-id=\"1d83da33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c37f7f elementor-widget elementor-widget-heading\" data-id=\"2c37f7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">El resultado<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5211242f e-con-full e-flex e-con e-child\" data-id=\"5211242f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd924ff e-con-full e-flex e-con e-child\" data-id=\"5dd924ff\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;],&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-490026ac icon-container elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"490026ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"icon icon-check-thin\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24548db6 elementor-widget elementor-widget-text-editor\" data-id=\"24548db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La nueva plataforma admite m\u00e1s de 15 millones de visitantes anuales, 2,5 millones de registros de clientes y cientos de miles de activos. <\/strong><\/p><p data-start=\"6712\" data-end=\"7176\">La integraci\u00f3n en tiempo real de todos los sistemas permite la automatizaci\u00f3n de procesos, la publicaci\u00f3n en medios neutros y la personalizaci\u00f3n omnicanal. La infraestructura permite una r\u00e1pida expansi\u00f3n y actualizaciones sin fisuras, al tiempo que conecta servicios digitales y f\u00edsicos como la Supercard Coop para la gesti\u00f3n de la fidelidad y el seguimiento de campa\u00f1as.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48124029 e-con-full e-flex e-con e-child\" data-id=\"48124029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2ebffb64 e-con-full e-flex e-con e-child\" data-id=\"2ebffb64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f37e4f8 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5f37e4f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15eeb9a4 section e-flex e-con-boxed e-con e-parent\" data-id=\"15eeb9a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41f1add e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"41f1add\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3e44a519 e-con-full e-flex e-con e-child\" data-id=\"3e44a519\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-406b7b70 elementor-widget elementor-widget-heading\" data-id=\"406b7b70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>T\u00e9cnico<\/strong><br>\nAspectos destacados<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c41cd0d elementor-widget elementor-widget-text-editor\" data-id=\"6c41cd0d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">Incluso los proyectos complejos pueden resumirse en t\u00e9rminos t\u00e9cnicos claros. Las cifras clave y los rasgos distintivos ofrecen una visi\u00f3n de la aplicaci\u00f3n concreta: mensurable, tangible y transparente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fd53fd e-con-full e-flex e-con e-child\" data-id=\"3fd53fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee603e4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"ee603e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Arquitectura orientada a servicios (SOA) con l\u00f3gica empresarial centralizada<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">ERP personalizado con integraci\u00f3n de SAP, Navision, Zendesk y Emarsys<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Tienda web, aplicaci\u00f3n m\u00f3vil y plataforma de recetas unificadas (&gt;100.000 descargas)<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Alojamiento en dos ubicaciones con WAN y conmutaci\u00f3n por error en tiempo real<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Integraci\u00f3n de Coop Supercard para fidelizaci\u00f3n y CRM<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cfed4e8 e-flex e-con-boxed e-con e-parent\" data-id=\"cfed4e8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2c610fc e-flex e-con-boxed e-con e-child\" data-id=\"2c610fc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5e88cf7 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5e88cf7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:51}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23d168a elementor-widget elementor-widget-text-editor\" data-id=\"23d168a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La complejidad y el alcance de nuestro proyecto de ERP y comercio electr\u00f3nico supusieron grandes retos para nuestro equipo conjunto. Con CONVOTIS, ten\u00edamos a nuestro lado a un socio de TI altamente capacitado. Su experiencia nos ayud\u00f3 a gestionar y completar con \u00e9xito este enorme proyecto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-821845f elementor-widget elementor-widget-text-editor\" data-id=\"821845f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lars Feldmann, Director General | Betty Bossi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1cd9490a section e-flex e-con-boxed e-con e-parent\" data-id=\"1cd9490a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ad97d6d e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ad97d6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e072153 e-con-full e-flex e-con e-child\" data-id=\"e072153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91161fb elementor-widget elementor-widget-heading\" data-id=\"91161fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Su transformaci\u00f3n inform\u00e1tica empieza aqu\u00ed.<\/strong><br>\nHablemos de sus objetivos.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d012114 elementor-widget elementor-widget-text-editor\" data-id=\"d012114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ya ha visto nuestras historias de \u00e9xito: ahora vamos a planificar juntos su transformaci\u00f3n inform\u00e1tica. Tanto si se encuentra al principio de su viaje digital como si est\u00e1 preparado para dar el siguiente paso, nuestros expertos est\u00e1n aqu\u00ed para ayudarle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-379726e elementor-widget elementor-widget-convotis-bootstrap-button\" data-id=\"379726e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"convotis-bootstrap-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/www.convotis.com\/es\/en\/contact\/\" target=\"_blank\" class=\"btn btn-primary\">Planificar los pr\u00f3ximos pasos<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5477536 e-con-full e-flex e-con e-child\" data-id=\"5477536\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e70aa5 elementor-widget elementor-widget-convotis-image-box\" data-id=\"4e70aa5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet&quot;],&quot;_animation&quot;:&quot;none&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:50}},&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]}}\" data-widget_type=\"convotis-image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"image-box border-bottom-left\" style=\"max-width: auto;\">\r\n            <div class=\"image-wrapper has-img-bg\" data-background-url=\"https:\/\/www.convotis.com\/es\/wp-content\/uploads\/2025\/05\/Get-in-Touch-with-CONVOTIS.png\">\r\n                            <\/div>\r\n        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La plataforma integrada de ERP y comercio electr\u00f3nico de Betty Bossi conecta la tienda web, la aplicaci\u00f3n de recetas y los sistemas backend mediante una arquitectura orientada a servicios. <\/p>\n","protected":false},"author":14,"featured_media":30022,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[986,990],"tags":[],"class_list":["post-44947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories-es","category-digital-transformation-es"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Integraci\u00f3n de ERP y comercio electr\u00f3nico de Betty Bossi<\/title>\n<meta name=\"description\" content=\"CONVOTIS construy\u00f3 para Betty Bossi una plataforma integrada de ERP y tienda web con b\u00fasqueda de recetas, aplicaci\u00f3n m\u00f3vil, fidelizaci\u00f3n y automatizaci\u00f3n de contenidos.\" \/>\n<meta name=\"robots\" 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