Bip&Drive
Digital Transformation Platform Enhancing Driver Experience
Industry: Logistics & Transportation
Bip&Drive, a leading mobility services company and the top provider of VIA-T in Spain, is undertaking an ambitious digital transformation with the aim of redefining its value proposition and improving customer touchpoints. Yes, it wants to improve its customer experience.
To differentiate its offering and reinvent all customer touchpoints, the company embarked on a comprehensive digital transformation. The goal: to deliver an integrated, user-centric driver experience that enhances loyalty and strengthens its market leadership in the mobility space.
Status quo
Bip&Drive’s existing digital services were spread across different systems, causing inconsistent user journeys and delayed feature rollout.
They are immersed in a comprehensive digital transformation, reimagining their value proposition and customer touchpoints to deliver an experience that clearly sets them apart. This bold move allows them to strengthen their leadership position in the driver services sector, capitalising on their advantage as a top-tier VIA-T provider.
The challenge
The challenge was to redesign the customer experience.
With an increasingly broad ecosystem of services—including payments at car parks, tolls, petrol stations, car washes and electric charging stations—Bip&Drive faced the challenge of offering a unified, agile and user-centric experience. The key was to integrate all these services into a digital platform that responded in real time to the needs of the modern driver.
The solution
Smart platform and a customer-first approach.
At CONVOTIS, we have accompanied Bip&Drive in this evolution with a focus on data and customer experience. Through robust digital architecture and the application of technologies such as advanced data analysis and process automation, the company achieves:
- A unified, frictionless omnichannel experience.
Improve user personalisation and loyalty. - Accelerate the time-to-market for new services and features.
- Enhance its digital offering as a strategic growth driver.
The result
Drivers now enjoy a seamless and personalised experience across all mobility services.
Real-time features such as parking status and electric vehicle charging are available instantly. Improved time-to-market enables faster launch of new features. The platform strengthens user loyalty, improves service efficiency and consolidates Bip&Drive’s strategic leadership in mobility. Its scalable architecture allows for future expansion in smart traffic and mobility innovations.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Modular architecture with API-first design
- Real-time data integration across mobility services
- Centralized analytics & automation engine
- Omnichannel UX via web, mobile, API
- Fast Time-to-Market for new services
A unified, real-time mobility platform delivers a consistent, personalized driver experience across toll, parking, fuel, car wash, and EV services. By integrating analytics and automation, the solution speeds up service delivery, enhances user loyalty, and enables future mobility innovations.
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