Fleischhauerei Mühlstätter - Alpenbeef
Shopware-Based Online Store with Responsive Design and CMS Integration
Industry: Retail & eCommerce
Fleischhauerei Mühlstätter is a family-owned meat producer from East Tyrol with a heritage spanning over 115 years.
Fleischhauerei Mühlstätter, known for its handcrafted smoked specialties made using traditional recipes, serves customers across Austria with a strong focus on quality and regional identity. Under its brand Alpenbeef, the company explored digital retail to strengthen its direct sales channel and reach new customer segments – a strategic step toward long-term growth.
Status quo
Before the project, Mühlstätter operated exclusively via physical sales channels.
The website was outdated, lacked mobile optimization, and offered no online shopping features. Digital visibility was minimal, and there was no structured way to present or sell products online. The company required a fully modernized platform to support growth and improve reach in a competitive digital environment.
The challenge
The goal was to create a user-friendly, responsive e-commerce platform that reflects the brand’s tradition and quality.
The system needed intuitive navigation, filtered product views, CMS-based content management, and full responsiveness across devices. Additionally, editorial content had to be easily maintained and scheduled for publication – without compromising the brand’s authenticity or customer experience.
The solution
CONVOTIS implemented a full website relaunch with an integrated Shopware setup.
The new design combines visual appeal with regional branding. Products are displayed clearly with filter options, while CMS tools allow simple content updates and scheduled publishing. The responsive frontend ensures optimal display on all devices. Backend tools support easy product, content, and order management.
The result
The new online store has significantly expanded Alpenbeef’s digital reach. Customers across Austria and beyond can easily browse and order products online.
The platform delivers a seamless shopping experience across devices. Internal processes are more efficient, and the site strengthens the brand’s presence with a future-ready foundation for digital sales and customer engagement.
Technical
Highlights
Even complex projects can be summarised in clear technical terms. Key figures and distinctive features provide insight into the concrete implementation – measurable, tangible, and transparent.
- Responsive website with mobile optimization
- Custom integration of Shopware e-commerce system
- Filtered product navigation and structured display
- Complete relaunch: concept, design, and delivery
- Seamless editorial and sales process integration
- Consistent UX across desktop and mobile
With its Shopware-based online store, Alpenbeef now reaches new markets digitally. The platform combines intuitive design, responsive layout, and efficient management tools – supporting long-term e-commerce growth.
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